Website Rebranding & Rebuild

Polk Transportation Planning Organization

As Project Manager for the Polk TPO website overhaul, I led a full-scale rebranding and rebuild initiative that transformed the organization’s digital presence. From concept to launch, I guided the development of a strategic site map, established cohesive branding standards, and crafted clear, engaging copy that communicated the TPO’s mission and services with precision.

Collaborating closely with developers and internal stakeholders, I ensured seamless execution and alignment across teams. I also implemented SEO best practices to boost visibility and outreach, and post-launch, I managed ongoing updates to maintain performance and relevance.

The result: a modern, accessible platform that reflects the TPO’s commitment to transparency, mobility, and community connection.